Leadership and Success Series "Influence: The Psychology of Persuasion" - Robert Cialdini
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Robert Cialdini's books Influence: Science and Practice and Influence: The Psychology
of Persuasion are the result of years of study into the reasons that
people comply with requests in business and other settings. Together,
they have sold over a million copies and have been translated into
twenty languages. They consistently rank among the top selling
books on Amazon.com. Influence has been listed on the New York Times Business
Best Seller List. Fortune Magazine lists Influence in their "75 Smartest
Business Books."
